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62% more likely to purchase if it is easy
In GENERAL MARKETING

62% more likely to purchase if it is easy

Friday, March 15, 2019

make purchasing as easy as possible I receive emails weekly, if ...

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95% of buyers chose a vendor that provides content
In BUSINESS DEVELOPMENT, GENERAL MARKETING

95% of buyers chose a vendor that provides content

Thursday, March 14, 2019

educate your market I receive emails weekly, if not more ...

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57% of email recipients consider a message to be spam
In COMMUNICATION, GENERAL MARKETING

57% of email recipients consider a message to be spam

Wednesday, March 13, 2019

frame your value propositionI receive emails weekly, if not more ...

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70% of purchase decisions are made to solve problems
In GENERAL MARKETING

70% of purchase decisions are made to solve problems

Tuesday, March 12, 2019

define your value propositionI receive emails weekly, if not more ...

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79% of marketing leads are never converted
In GENERAL MARKETING

79% of marketing leads are never converted

Monday, March 11, 2019

define ‘qualified leads’I receive emails weekly, if not more often, ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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