Advisor – Director – Strategist
Login Sign Up

BLOG

$220 billion in revenue and climbing
In GENERAL MARKETING

$220 billion in revenue and climbing

Friday, January 25, 2019

consider the lifetime value of a customerI have never met ...

View post
$13 billion brand valuation
In GENERAL MARKETING

$13 billion brand valuation

Thursday, January 24, 2019

know your customer better than any one I have never met a marketing manager or business ...

View post
300% growth in three years
In GENERAL MARKETING

300% growth in three years

Wednesday, January 23, 2019

solve people’s problemsI have never met a marketing manager or ...

View post
38.8 billion euros per annum and climbing daily
In GENERAL MARKETING

38.8 billion euros per annum and climbing daily

Tuesday, January 22, 2019

know your customer better than anyoneI have never met a ...

View post
26.6% market share for iPads
In GENERAL MARKETING

26.6% market share for iPads

Monday, January 21, 2019

target the smallest possible market \I have never met a marketing ...

View post

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE