BLOG

83% of consumers rate ethics as a trust builder

In GENERAL MARKETING

83% of consumers rate ethics as a trust builder

Friday, December 21, 2018

behave ethically and build the trust that builds loyalty This is ...

90% expect businesses to do more than make money

In GENERAL MARKETING

90% expect businesses to do more than make money

Thursday, December 20, 2018

demonstrate that your businesses practices are ethicalThis is the ninth ...

66% of consumers are willing to pay more for a purpose

In Uncategorized

66% of consumers are willing to pay more for a purpose

Wednesday, December 19, 2018

build purpose into your brandThis is the eighth of 10 ...

40% of consumers listen to podcasts

In GENERAL MARKETING

40% of consumers listen to podcasts

Tuesday, December 18, 2018

consider podcasts the new blogging This is the seventh of 10 ‘BEST OF THOUGHTS’ from ...

52% of millennials visit something new

In GENERAL MARKETING

52% of millennials visit something new

Monday, December 17, 2018

build an experience rather than a shop This is the sixth of ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...