consider the opportunities in the sharing economy
$31 billion – the value of Air BNB in 2017 This ...
$31 billion – the value of Air BNB in 2017 This ...
40% of consumers listen to podcasts This is the ninth of ...
53% of businesses use customer personas This is the third of ...
32% of businesses are trying to integrate digital and traditional ...
20% of executives view content as the most important marketing ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....