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consider the opportunities in the sharing economy

Friday, October 26, 2018

$31 billion – the value of Air BNB in 2017 This ...

consider podcasts as the new blogging

Thursday, October 25, 2018

40% of consumers listen to podcasts This is the ninth of ...

tailor marketing to the journey of your customers

Wednesday, October 24, 2018

53% of businesses use customer personas This is the third of ...

have just one marketing strategy and one marketing team

Tuesday, October 23, 2018

32% of businesses are trying to integrate digital and traditional ...

educate your market cost effectively

Monday, October 22, 2018

20% of executives view content as the most important marketing ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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