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66% will pay more for excellent service

In CONSUMER BEHAVIOUR, GENERAL MARKETING

66% will pay more for excellent service

Friday, August 24, 2018

use service to attract a premium price Recent research found that ...

$1000 is better than $1300

In CONSUMER BEHAVIOUR, GENERAL MARKETING

$1000 is better than $1300

Thursday, August 23, 2018

understand the psychology of pricing Recent research found that 60% of ...

64% of consumers respond to shared values

In BRAND AND BRANDING, CONSUMER BEHAVIOUR, GENERAL MARKETING

64% of consumers respond to shared values

Wednesday, August 22, 2018

build a brand and add value Recent research found that 60% ...

$40.00 can outsell $39.72

In CONSUMER BEHAVIOUR, GENERAL MARKETING

$40.00 can outsell $39.72

Tuesday, August 21, 2018

consider prestige pricing strategies Recent research found that 60% of retailers ...

80% choose the premium option

In CONSUMER BEHAVIOUR, GENERAL MARKETING

80% choose the premium option

Monday, August 20, 2018

understand what the consumer is prepared to pay Recent research found ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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