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8 years to profit

In BUSINESS DEVELOPMENT, E COMMERCE, GENERAL MARKETING

8 years to profit

Friday, August 17, 2018

be consistent – if not belligerent This is the last of ...

In BRAND AND BRANDING, GENERAL MARKETING

91% of consumers are more likely to purchase an authentic brand

Thursday, August 16, 2018

differentiate – differentiate – differentiate – and do so tangibly This ...

61% find it difficult to switch channels

In CONSUMER BEHAVIOUR, GENERAL MARKETING

61% find it difficult to switch channels

Wednesday, August 15, 2018

make it as easy as possible to buy This is the ...

5 billion mobile devices and rising

In GENERAL MARKETING, INNOVATION

5 billion mobile devices and rising

Tuesday, August 14, 2018

consider business model innovation This is the second of five articles ...

60% more profitable focusing on customers

In CONSUMER BEHAVIOUR, GENERAL MARKETING

60% more profitable focusing on customers

Monday, August 13, 2018

respond to customers not competitors This is the first of five ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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