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65% of SMEs consider social media advertising to be effective
In COMMUNICATION, GENERAL MARKETING

65% of SMEs consider social media advertising to be effective

Friday, August 3, 2018

implement strategies to track the effectiveness of social media This is ...

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50% say big data has fundamentally changed business
In GENERAL MARKETING, INNOVATION

50% say big data has fundamentally changed business

Thursday, August 2, 2018

understand and embrace big data This is the fourth of five ...

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86% using content marketing
In COMMUNICATION, GENERAL MARKETING

86% using content marketing

Wednesday, August 1, 2018

devote resources to content marketing – once you have a ...

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100% Inquisitive
In GENERAL MARKETING

100% Inquisitive

Tuesday, July 31, 2018

I have been blogging on marketing related topics for 4 ...

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60% of consumers with access to the technology use voice search
In E COMMERCE, GENERAL MARKETING, INNOVATION

60% of consumers with access to the technology use voice search

Tuesday, July 31, 2018

incorporate voice into your strategy – at some point soon This ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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