19,200,000 and growing
leverage the demographic realities There are more than 25,000,000 people living ...
leverage the demographic realities There are more than 25,000,000 people living ...
explore the opportunities in loneliness In 2018 there are more than ...
identify a new niche There are more than 25,000,000 people living ...
understand and leverage data Advertising has changed significantly over the last ...
demand greater accountability Advertising has changed significantly over the last 10 ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....