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77% of consumers in loyalty programmes
In BRAND AND BRANDING

77% of consumers in loyalty programmes

Thursday, November 23, 2017

use loyalty programmes after you have a brand worth being ...

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89% of people loyal to shared values
In BRAND AND BRANDING

89% of people loyal to shared values

Wednesday, November 22, 2017

sell your values first and products second Roy Spence, is the ...

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91% report a positive connection
In BRAND AND BRANDING

91% report a positive connection

Tuesday, November 21, 2017

connect emotionally first and foremost US research found that most people ...

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82% of consumers loyal to a brand
In BRAND AND BRANDING

82% of consumers loyal to a brand

Monday, November 20, 2017

understand and embrace the changes in brand loyalty For some time ...

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3 out of 4 voted, and 62% voted YES
In GENERAL MARKETING

3 out of 4 voted, and 62% voted YES

Friday, November 17, 2017

now the vote is over, leverage the opportunity This is the ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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