70% respond to interactive content
engage the audience to drive conversation The suggestion that ‘content is ...
engage the audience to drive conversation The suggestion that ‘content is ...
embrace the changing face of mobile Research undertaken by America business ...
manage the customer experience and what they say about it Research ...
understand customer engagement A 2016 study of businesses selling a ...
Central to effective personal branding is defining the brand, and ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....