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70% respond to interactive content

Tuesday, June 27, 2017

engage the audience to drive conversation The suggestion that ‘content is ...

4 billion devices in 2017

Monday, June 26, 2017

embrace the changing face of mobile Research undertaken by America business ...

2.33 times more for bad news

Friday, June 23, 2017

manage the customer experience and what they say about it Research ...

12% successful at cross selling

Thursday, June 22, 2017

understand customer engagement A 2016 study of businesses selling a ...

know what you stand for

Wednesday, June 21, 2017

Central to effective personal branding is defining the brand, and ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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