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Thursday, April 6, 2017

opportunity 140 of 150 ‘I would not do that!’ Unfortunately, I ...

build a tribe

Wednesday, April 5, 2017

opportunity 139 of 150 It is common place for businesses in ...

embrace consistency

Tuesday, April 4, 2017

opportunity 138 of 150 It is not uncommon for experts, and ...

remember that cow

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beware of SEO consultants

Friday, March 31, 2017

opportunity 136 of 150 Every day, I receive numerous emails from ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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