opportunity 90 of 150 Given that I spent 20 years of ...
opportunity 89 of 150 What does your induction programme look like? ...
opportunity 88 of 150 It was Jim Collins in his book, ...
opportunity 87 of 150 If you can tolerate the pain, spend ...
opportunity 86 of 150 We all like to think that we ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....
