opportunity 80 of 150 Someone wiser than this author once noted, ...
opportunity 79 of 150 It was the Scott poet Robbie Burns ...
opportunity 78 of 150 Many times I have asked the question ...
opportunity 77 of 150 When marketers talk about their ‘craft’ they ...
opportunity 76 of 150 Thinking differently can be a real opportunity ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....
