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put the product first

Thursday, November 24, 2016

opportunioty 60 of 150 There are so many basic principles, that ...

solve problems

Wednesday, November 23, 2016

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overcome competence bias

Tuesday, November 22, 2016

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make them like you (or not dislike you)

Monday, November 21, 2016

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establish a commitment

Friday, November 18, 2016

opportunity 56 of 150 Apart from having the right product at ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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