put the product first
opportunioty 60 of 150 There are so many basic principles, that ...
opportunioty 60 of 150 There are so many basic principles, that ...
myth 59 of 150 There are so many basic principles, that ...
myth 58 of 150 There are so many basic principles, ...
myth 57 of 150 There are so many basic principles, that ...
opportunity 56 of 150 Apart from having the right product at ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....