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the unsung heros

In GENERAL MARKETING

the unsung heros

Friday, June 17, 2016

BEYOND ADVERTISING, PR AND DIRECT MARKETING – 3 OBSERVATIONS Say marketing ...

forget digital communication

In GENERAL MARKETING

forget digital communication

Thursday, June 16, 2016

AND WHILE YOU ARE AT IT – FORGET DIGITAL AGENCIES ...

marketing that overpromises

In GENERAL MARKETING

marketing that overpromises

Wednesday, June 15, 2016

DIRECT MARKETING AND CUSTOMER RELATIONDHIP MANAGEMENT – 3 OBSERVATIONS Some of ...

public relations is meaningless

In GENERAL MARKETING

public relations is meaningless

Tuesday, June 14, 2016

REPUTATION MANAGEMENT IS BULLSHIT – 3 OBSERVATIONS The fact that so ...

advertising agencies will die out

In GENERAL MARKETING

advertising agencies will die out

Monday, June 13, 2016

BUT POSSIBLY NOT FAST ENOUGH – 3 OBSERVATIONS Around the world ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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