CUT COSTS BY DIFFERENTIATING
EXPLOIT THE INVERSE RELATIONSHIP BETWEEN DIFFERENTIATION AND COST – 3 ...
EXPLOIT THE INVERSE RELATIONSHIP BETWEEN DIFFERENTIATION AND COST – 3 ...
THINKING AND ACTING STRATEGICALLY WILL INCREASE ROI – 3 OBSERVATIONS Over ...
NO, YOUR MARKET SHOULD NOT BE EVERYONE – 3 OBSERVATIONS It ...
REPEAT BUSINESS AND REFERRAL ARE ALL ABOUT THE PRODUCT – ...
THERE NOTHING MORE EXPENSIVE THAN A MISUNDERSTOOD CUSTOMER – 3 ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....