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In GENERAL MARKETING

CUTTING COSTS BY EMPLOYING BETTER PEOPLE

Tuesday, May 10, 2016

THE LESSONS OF JIM COLLINS ALSO APPLY TO MARKETING – ...

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In GENERAL MARKETING

TO CUT COSTS – KNOW WHAT YOU ARE DOING!

Monday, May 9, 2016

SO MANY BUSINESS PEOPLE DON’T SEEM TO KNOW WHAT MARKETING ...

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In GENERAL MARKETING

VERTICAL INTEGRATION

Friday, May 6, 2016

MANY NO LONGER NEED THE MIDDLEMAN – 3 OBSERVATIONS Few trends, ...

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In GENERAL MARKETING

SEE MORE – ACT SMARTER

Thursday, May 5, 2016

IT IS NOT JUST ABOUT TRENDY BIG DATA – 3 ...

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In GENERAL MARKETING

GREY HAIR MEANS BUCKS

Wednesday, May 4, 2016

THE AGING POPULATION REPRESENTS THE BIG OPPORTUNITY – 3 OBSERVATIONS Governments ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...