WITH EVERY OPPORTUNITY COMES NEW DEMANDS – 3 OBSERVATION A great ...
AND YOU CAN CUT THEM AS SAVAGELY AS YOU LIKE ...
SHOULD WE BE MORE SELECTIVE IN WHO WE WORK FOR? ...
PEOPLE WILL NOT GIVE YOU THE TIME TO DEAL WITH ...
ARE WE AS BAD AS THEY ARE? We all know of ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....
