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In GENERAL MARKETING

HOW DOES YOUR CUSTOMER THINK?

Wednesday, February 3, 2016

CAN WE EVER REALLY UNDERSTAND HOW CONSUMERS THINK? For over 2000 ...

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In GENERAL MARKETING

DON’T ASK YOUR CUSTOMERS WHAT THEY WANT

Tuesday, February 2, 2016

THEY CAN’T - IT IS YOU JOB TO WORK THAT ...

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In GENERAL MARKETING

ONLY A FOOL THINKS THEIR MARKET IS EVERYONE

Monday, February 1, 2016

GREAT BANDING INVOLVES ENSURING YOUR MARKET IS NOT EVERYONE Paul Keating ...

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In GENERAL MARKETING

REVENUE IS A BLUNT INSTRUMENT

Friday, January 29, 2016

MONITORING THE RESULTS FROM A STRATEGY NEEDS TO BE COMPREHENSIVE Finishing ...

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In GENERAL MARKETING

THERE IS NO POINT TO STRATEGY

Thursday, January 28, 2016

SELECTIVE IMPLEMENTATION CAN BE AS BAD AS NO IMPLEMENTATION Shall we ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...