STRATEGY SHOULD BE DRIVEN BY THE CUSTOMER
GREAT STRATEGY MANAGES CUSTOMER BEHAVIOUR I will continue with the political ...
GREAT STRATEGY MANAGES CUSTOMER BEHAVIOUR I will continue with the political ...
NO WHERE NEAR ENOUGH BUSINESS PEOPLE CAN RESPOND ADEQUATELY TO ...
TO EXCEL WE MUST UNDERSTAND MORE THAN THEIR HOMOGENEITY I was ...
WHO’SE INPUT DO YOU TAKE INTO ACCOUNT IN MAKING MARKETING ...
THERE ARE A RANGE OF WAYS OF LOOKING AT ANY ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....