WHEN IT COMES TO MARKETING – ALL TOO OFTEN Perhaps the ...
I DON’T – IT IS SIMPLY NOT RELEVANT WHAT YOU ...
WHAT IN MARKETING IS MORE IMPORTANT THAN EVERYTHING ELSE? I would ...
THE POLLUTION THAT ARE JARGON – AND SILVER BULLETS In my ...
THE WORLD OF DIGITAL MARKETING JARGON At school I was taught ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....
