BARKING AT AN AUDIENCE – REGARDLESS OF HOW CREATIVELY – ...
YOU HAVE NEVER TOLD ME HOW AND WHY I SHOULD ...
IF THEY TELL YOU THEY ARE IN THE MARKETING BUSINESS Okay, ...
WE HAVE BECOME VERY GOOD AT SELECTIVE ATTENTION You often hear ...
THAT IS OFCOURSE UNLESS YOU ARE A SCIENTIST AND NOT ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....
