WHEN 6 IS WORTH LESS THAN 4 – AND TRAVELLING ...
DOES BUYING SOMETHING EXPENSIVE SAY I HAVE MADE IT? Conspicuous consumption ...
HUMAN BEINGS ARE NOT AT ALL GOOD AT ENTERTAINING THEMSELVES In ...
THERE IS AN AMAZING SIMILARITY BETWEEN A MARKETER AND A ...
INCREASING THE NUMBER OF OPTIONS CAN AND OFTEN DOES REDUCE ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....
