Name a business that is more than 100 years old. ...
THERE ARE NUMBERS AND WORDS THAT INFLUENCE BEHAVIOUR CHEMICALLY We have ...
THE QUALITY OF A PRODUCT OR SERVICE IS VERY OFTEN ...
VERY OFTEN CONSUMERS DO NOT KNOW WHAT A PRODUCT IS ...
3.6 MILLION ACTIVE USERS IN AUSTRALIA – MOST DRAWN FROM ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....
