BLOG

file name

In GENERAL MARKETING

WHY CANT I BREAK THROUGH?

Thursday, November 5, 2015

CHANGING HABITS – OR BRAND PREFERENCE – CAN REQUIRE BREAKING ...

file name

In GENERAL MARKETING

DO YOU HAVE ENOUGH ENEMIES?

Wednesday, November 4, 2015

STAND FOR SOMETHING AND MAKE SOME ENEMIES The best brands stand ...

file name

In GENERAL MARKETING

SOME CUSTOMER ARE EASIER AND MORE PRODUCTIVE THAN OTHERS

Tuesday, November 3, 2015

LEVERAGING CUSTOMER TYPES CAN BE VERY EFFECTIVE IN BREAKING BAD ...

file name

In GENERAL MARKETING

CAN YOU CHANGE MY BAD HABIT?

Monday, November 2, 2015

TO CHANGE A BAD HABIT AND CREATE A GOOD ONE ...

file name

In GENERAL MARKETING

IS ONCE EVER ENOUGH?

Friday, October 30, 2015

IT IS ESSENTIAL TO REINFORCE A BEHAVIOUR TO CREATE A ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...