MY REALITY IS BASED ON MY PERCEPTION. SO IS YOURS! It ...
WHAT I WANT SEEMS TO CHANGE FROM DAY TO DAY. ...
MARKETERS CAN NO LONGER RELY ON THE TRADITIONAL STAGES OF ...
DO GENDER STEREOTYPES STILL HAVE A ROLL IN MARKETING? I recall ...
MOST OF US ARE MORE DISCONNECTED THAN WE HAVE EVER ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....
