MYTH 4 – COMMUNICATION IS NOT ABOUT BROCHURES I only read ...
MYTH 3 – BRANDING MEANS OFFERING QUALITY It is to the ...
MYTH 2 – MARKETING IS ALL ABOUT NETWORKING There is an ...
MYTH 1 – ‘MARKETING IS NOT FOR US’ There is a ...
DIFFERENTIATING THROUGH BRANDING WILL SAVE MORE THAN IT COSTS There is ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....
