IT IS NOT JUST ACCOUNTANTS WHO AUDIT – AND MARKETING ...
DEFINE, UNDERSTAND AND ADDRESS – THEN FOCUS SOME MORE This is ...
BUSINESSES NEED TO THINK – REALLY THINK ABOUT MARKETING – ...
RATIONAL BEHAVIOUR OFTEN BEGINS AFTER THE MONEY IS SPENT The proposition ...
THIS BRAND OR THAT BRAND ARE NOT THE ONLY OPTIONS The ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....
