ONLY FOOLS RELY ON COMMON SENSE
REJECT COMMON SENSE AND EMBRACE SCIENCE AND REASON In this fourth ...
REJECT COMMON SENSE AND EMBRACE SCIENCE AND REASON In this fourth ...
THE MORE FOCUSED YOU ARE THE MORE EFFECTIVE MANAGEMENT WILL ...
MARKETING IS ABOUT PEOPLE NOT ADVERTISEMENTS In this second of my ...
THE NEED TO CONTRIBUTE IS A MAJOR DRIVER OF CONSUMER ...
CONNECTING WITH PEOPLE IS A MAJOR DRIVER OF CONSUMER BEHAVIOUR Research ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....