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2.2% SPEND ON INNOVATION

Wednesday, June 24, 2015

3 keys to innovation in your business This year expenditure by ...

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50% OF ADVERTISING DOES NOT WORK

Tuesday, June 23, 2015

3 keys to cutting costs and increasing income I think it ...

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RELY ON BRAND LOYALTY

Thursday, June 18, 2015

3 keys to brand loyalty Much has been written about the ...

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MARKETING NOT ADVERTISING

Thursday, June 18, 2015

3 things more important than advertising Despite its profile and the ...

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FORGET YOUR LOGO

Wednesday, June 17, 2015

  3 higher priorities When I was in the business of advertising ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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