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VALUE CUSTOMER TIME

Friday, June 5, 2015

3 reasons why TELSTRA is not more profitable I had the ...

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LEARN FROM TESLA

Monday, June 1, 2015

3 important priorities I have always seen merit in learning what ...

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HELP ME – I HATE SHOPPING

Friday, May 29, 2015

3 insights for ALL businesses – not just retailers I know ...

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DEFINE QUALITY

Wednesday, May 27, 2015

3 overlooked issues and 3 recommendations Like beauty, quality is in ...

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EMBRACE SIMPLICITY

Tuesday, May 26, 2015

3 recommendations for writers and strategists I used to write long ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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