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In BUSINESS DEVELOPMENT

MAKE IT EASY TO BUY

Tuesday, May 12, 2015

3 lessons from COLES. I am amazed by how many organisations ...

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In BUSINESS DEVELOPMENT

TELL THE TRUTH

Monday, May 11, 2015

3 incredible claims from DJs, MYER and WOOLWORTHS Positioning statements if ...

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In COMMUNICATION, GENERAL MARKETING

STOP BUYING PROMOTIONAL JUNK

Friday, May 8, 2015

3 tips in managing marketing costs How much promotional ‘junk’ have ...

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In COMMUNICATION

TALK TO DECISION MAKERS

Wednesday, May 6, 2015

3 lessons regarding LINKED IN Social media is the flavour of ...

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In COMMUNICATION, GENERAL MARKETING

THERAPY IS A LEGITIMATE OPPORTUNITY FOR RETAILERS

Tuesday, May 5, 2015

3 lessons for ALL RETAILERS We often hear people suggest that ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...