I have over the last year spoken to two very ...
FROM THE NEWS 6 It is a very long time since ...
FROM THE NEWS 2 The media reports regarding ‘cleaning off the ...
A recent study in the United States separated a population ...
There are 5 main chemicals in the human body that ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....
