DO WE CELEBRATE MISTAKES AS MUCH AS WE SHOULD?
INNOVATION – INSIGHT 8 No, I do not believe we do! Short ...
INNOVATION – INSIGHT 8 No, I do not believe we do! Short ...
THE REQUIREMENTS It is one think to talk about innovation. It ...
NOT JUST PRODUCTS There is a misconception implied or articulated that ...
I have said before that business culture is everything. There ...
If you experiences are anything like mine, you frequently receive ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....