BLOG

file name

INNIVATION – INSIGHT 5

Wednesday, October 29, 2014

SPOTTING OPPORTUNITIES The opportunities for innovation are everywhere. They exist in ...

file name

CULTURE IS KING

Friday, October 24, 2014

What has made Apple, Google and Microsoft as successful as ...

file name

INNOVATION – INSIGHT 4

Friday, October 24, 2014

IT IS NOT ABOUT PRODUCTS There is an understandable misconception that ...

file name

INNOVATION – INSIGHT 3

Thursday, October 23, 2014

DISRUPTION As noted in a previous article, disruptive innovation is one ...

file name

INNOVATION – INSIGHT 2

Wednesday, October 22, 2014

TYPES OF INNOVATION There are essentially three types of innovation. They ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE