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In INNOVATION

INNOVATION – INSIGHT 1

Tuesday, October 21, 2014

PRODUCT LIFE CYCLE I was saddened today to hear of the ...

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In BRAND AND BRANDING, GENERAL MARKETING

TALK IS CHEAP….CREDIBILITY IS NOT

Monday, October 20, 2014

How often have you heard promotion or a sales pitch ...

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In BUSINESS DEVELOPMENT, GENERAL MARKETING

KEYS TO PROFITABLE RELATIONSHIPS – INSIGHT 4

Monday, October 20, 2014

DON’T SELL How do you feel when you are at a ...

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In BRAND AND BRANDING

PERSONAL BRANDING – INSIGHT 8

Friday, October 17, 2014

LIVING Effective personal branding involves three critical elements – defining your ...

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In INNOVATION

INNOVATE LIKE APPLE OR DIE LIKE KODAK

Thursday, October 16, 2014

Name a business that is more than 100 years old. ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...