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In BRAND AND BRANDING

PERSONAL BRANDING – INSIGHT 4

Wednesday, October 8, 2014

The power of AUTHENTICITY Few things are more important to effective ...

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In BRAND AND BRANDING

PERSONAL BRANDING – INSIGHT 3

Monday, October 6, 2014

The power of EQ Despite popular misconceptions, EQ will always be ...

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In BRAND AND BRANDING, GENERAL MARKETING

IT IS THE SMALL THINGS THAT WILL HURT YOU

Friday, October 3, 2014

Do you remember the last time someone did not return ...

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In CONSUMER BEHAVIOUR

MANAGING CONSUMER BEHAVIOUR – TIP 20

Friday, October 3, 2014

The power of NORMS Research in the United States has demonstrated ...

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In CONSUMER BEHAVIOUR

MANAGING CONSUMER BEHAVIOUR – TIP 19

Tuesday, September 30, 2014

The power of OTHERS There are three factors that impact on ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...