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In CONSUMER BEHAVIOUR

MANAGING HUMAN BEHAVIOUR – TIP – 14

Friday, September 12, 2014

The power of ADVERTISING All too often advertising agencies and their ...

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In CONSUMER BEHAVIOUR

MANAGING CONSUMER BEHAVIOUR – TIP 13

Thursday, September 11, 2014

The power of THERAPY We often hear people say that they ...

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In CONSUMER BEHAVIOUR

MANAGING CONSUMER BEHAVIOUR – TIP 12

Wednesday, September 10, 2014

The power of SOCIAL It is risky to rely on intuition. ...

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In GENERAL MARKETING

MANAGING CONSUMER BEHAVIOUR – TIP 11

Tuesday, September 9, 2014

The power of CHOICE It is a common misconception that the ...

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In CONSUMER BEHAVIOUR, GENERAL MARKETING

IS CHOICE GOOD FOR BUSINESS?

Monday, September 8, 2014

The answer to this question is more complex than many ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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