REDUCING MARKETING COSTS – TIP 18
If I had a dollar for every time a visual ...
If I had a dollar for every time a visual ...
It occurs to me that everyone and everything can and ...
Last week I read an article that discussed the approach ...
The most effective approach to marketing involves identifying and addressing ...
In a work in which the term marketing is more ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....