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In COMMUNICATION, GENERAL MARKETING

IT IS MORE THAN COMMUNICATION

Saturday, July 26, 2014

When most people talk about marketing their words actually focus ...

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In GENERAL MARKETING

REDUCING MARKETING COSTS – TIP 9

Tuesday, July 22, 2014

When most people talk marketing they talk advertising. If not, ...

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In GENERAL MARKETING

REDUCING MARKETING COSTS – TIP 8

Monday, July 21, 2014

If I had a dollar for every time a client ...

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In COMMUNICATION, GENERAL MARKETING

THERE IS NO SILVER BULLET

Friday, July 18, 2014

Edward de Bono once (or possibly more than once) suggested ...

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In GENERAL MARKETING

REDUCING THE COST OF MARKETING – TIP 5

Wednesday, July 16, 2014

It is as true in marketing and communication as it ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...