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REDUCING THE COST OF MARKETING – TIP 4

Tuesday, July 15, 2014

There is a direct but inverse relationship between the extent ...

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REDUCING THE COST OF MARKETING – TIP 3

Tuesday, July 15, 2014

An independent marketing audit was once seen as an invaluable ...

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REDUCING THE COST OF MARKETING – TIP 2

Tuesday, July 15, 2014

Classical marketing texts define marketing as a process of identifying ...

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REDUCING THE COST OF MARKETING – TIP 1

Tuesday, July 15, 2014

Most businesses focus on products. The best businesses focus on ...

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WHAT HAPPENED TO THE AUDIT?

Saturday, July 12, 2014

I would like to know what ever happened to the ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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