THE BOOMER OPPORTUNITY
A recent report suggested that as little as 5% of ...
A recent report suggested that as little as 5% of ...
It has long been said that many sectors of the ...
There is a lot of scepticism about the value delivered ...
Two things are more true that anything else about social ...
Prior to discussing the role of the board in developing ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....