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THEY DON’T KNOW WHAT THEY WANT

Friday, April 25, 2014

When asked to articulate the reasons for his success, Steve ...

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THE OTHER USE OF SOCIALMEDIA

Friday, April 18, 2014

NOT ANOTHER BLOODY ARTICLE ON SOCIAL MEDIA. I agree – there ...

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THE PERSONAL BRAND OF COMPANY DIRECTORS

Friday, April 18, 2014

Over the past twelve months I have been involved in ...

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THE ETHICS OF THE JEWISH RESPONSE

Friday, April 11, 2014

The response of Michael Danby MHR the ALP Member for ...

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IT IS NOT ABOUT ADVERTISING OR SOCIAL MEDIA

Friday, April 11, 2014

I find it interesting that if I use the work ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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