GREAT SPEAKERS ARE MADE NOT BORN
After a recent seminar a fellow participant asked me what ...
After a recent seminar a fellow participant asked me what ...
While we may not all fully appreciate it, we all ...
Research shows that most people are terrified of networking. Yes, you ...
I am often asked about the extent to which a ...
Fishing is hunting. Despite the fact that they are rarely ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....