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GREAT SPEAKERS ARE MADE NOT BORN

Sunday, March 9, 2014

After a recent seminar a fellow participant asked me what ...

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THE ETHICS OF QUALITY

Sunday, March 2, 2014

While we may not all fully appreciate it, we all ...

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NETWORKING IS A TERRIFYING WAISTE OF TIME

Saturday, March 1, 2014

Research shows that most people are terrified of networking. Yes, you ...

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WHY BRANDS FAIL

Saturday, March 1, 2014

I am often asked about the extent to which a ...

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THE ETHICS OF FISHING

Saturday, March 1, 2014

Fishing is hunting. Despite the fact that they are rarely ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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