NOW FOR SOME INSPIRATION
Well, it inspires me, and I hope it inspires you ...
Well, it inspires me, and I hope it inspires you ...
I was with a friend the other day (yes I ...
Clearly presentation is not everything, but it sure is important ...
Self-evident truths abound. We have all heard that marriage is the ...
There are some very smart marketing people in Australia. I ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....