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CUTTING TO THE CHASE

Friday, January 24, 2014

At a recent luncheon I was asked – ‘What do ...

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IS IT ETHICAL TO BE SMALL?

Friday, January 24, 2014

In history, I remember learning about giants like, Genghis Kahn, ...

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THE ETHICS OF HYPOCRACY

Friday, January 17, 2014

How would Christ have dealt with refugees? How would Christ ...

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I HAVE FORGOTTEN YOUR WEBSITE ADDRESS AND DON’T USE YELLOW PAGES

Friday, January 17, 2014

If I had a dollar for every time a property ...

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THE UNETHICAL POPULISM OF COMMON SENSE !!

Friday, January 10, 2014

I heard a senior public servant say recently in a ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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