When Is Branding Bullshit? Most of the time!!! Branding is amongst ...
It is all too often now that you hear people ...
We hear a lot about truth in advertising. This is ...
During a recent breakfast, a colleague told me that he ...
A friend suggested to me the other day that that ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....
