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In GENERAL MARKETING

IS INCOME AS EXCUSE FOR UNETHICAL BEHAVIOUR?

Friday, September 6, 2013

If asked whether, income is an excuse for unethical behaviour, ...

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In BRAND AND BRANDING, COMMUNICATION

PERSONAL BRANDING – A KEY TO SUCCESS

Friday, September 6, 2013

My last article on the subject of personal branding made ...

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In BRAND AND BRANDING, PERSONAL DEVELOPMENT

YOU ALREADY HAVE A PERSONAL BRAND

Saturday, August 31, 2013

I often talk on the subject of 'Personal Branding'. More often ...

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In GENERAL MARKETING

GHANDI HAD IT RIGHT- WE HAVE IT WRONG – 1

Saturday, August 31, 2013

Ghandi once noted -'be the change you want to see ...

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In GENERAL MARKETING

BRANDING AND BEHAVIOUR

Saturday, August 24, 2013

I have also come across clients who want to avoid ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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