Forget the notion that humans and animals think differently
3 brains in every consumer I know, at school, you ...
3 brains in every consumer I know, at school, you ...
21% increase in profitability with $0.00 additional promotional costsThe last ...
5% can make you a great deal of moneyOnly fools ...
300,000 copies a year soldWorld-renowned management consultant and academic Peter ...
6 sources of a strategic competitive advantage Developing a sustainable ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....