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Far too much focus on survivors

In CONSUMER BEHAVIOUR

Far too much focus on survivors

Wednesday, February 19, 2020

112% ARR is really 71% ARR Many businesses calculate their annual ...

Forget the real thing when a placebo will work better

In CONSUMER BEHAVIOUR

Forget the real thing when a placebo will work better

Tuesday, February 18, 2020

50% as effective as the real thing, without any substance A ...

Build loyalty by leveraging bias

In CONSUMER BEHAVIOUR

Build loyalty by leveraging bias

Monday, February 17, 2020

50% of people feel buyer’s remorse AS US study found that ...

20 tips for effective personal branding

In PERSONAL DEVELOPMENT

20 tips for effective personal branding

Friday, February 14, 2020

1/20 – Define your audiences as precisely as possible Know exactly ...

Tell customers what they already know

In CONSUMER BEHAVIOUR

Tell customers what they already know

Friday, February 14, 2020

42% believe in ‘creation’ Studies have found that 42% of people ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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